When it comes to turning a house into an homely abode, the pain point is collaboration and communication. Turning an idea you have into your mind and converting into reality is a very tedious process. People know what they want but they do not know the knowhow. Building something with an idea and turning it into a real estate takes a strong collaboration and communication process between the designers, home owners and people laying bricks one by one.
The missing element wasn’t necessarily a “meal prep” company, because there were a handful of those across the country, but a fully-customizable meal prep company that put customers first and did everything within their power to make eating clean convenient, affordable, tasty and overall a positive experience wanted to fill up the missing element with Superfit Foods.
They reached out to us to walk with them towards filling the missing element in the health and wellness industry. They wanted to reach out to a larger portfolio that made ordering customised “meal prep” easier. They also wanted the users to have an experience of human touch, as in, they are ordering from their local supermarket.
